Being a fashion intern has its perks, one of them being a helping hand for special events. Last week, the team and I basically constructed and deconstructed the press preview for the new Macy's label, Bar III at the amazing New Museum. I had noticed the brand at the showroom but had no idea what it really was till the day of the event. It is a young, playful, and effervescent collection and I'm absolutely sure they will prosper. Although I hate even walking in Macy's NY, perhaps I can take advantage of my 11% Passport discount ;)
The cool thing about Bar III is the fact that their Spring and Summer 2011 lookbooks are styled by well-known fashion bloggers.
For women: Rumi Neely (http://www.fashiontoast.com/), Elizabeth Spiridakis (http://www.feelslikewhitelightning.com/), Jane Aldridge (http://seaofshoes.typepad.com/), Karla Deras (http://karlascloset.blogspot.com/), Geri Hirsch (http://becauseimaddicted.net/),
For men: Travis Gumbs & Joshua Kissi (http://streetetiquette.com/) and Daniel Trepanier (http://becauseimaddicted.net/)
Bar III is causing a stir and it's still being tweeted about....not only will it be available in Macy's but Macy's will try something new and out of their element and open a pop-up shop for 3 weeks ONLY at 156 5th Ave. @ 20th Street starting February 10th! I advise you to check it out. Not only because it's a brand my PR firm represents but because the prices are amazing (Tops starting at $19, Dresses starting at $58, and Denim starting at $78)!
I don't want to build or dress another mannequin again! They are so difficult!
A little blizzard hit the night before the event
Stylist getting her pieces together
Model getting ready
At least they're dressed
PR Interns: Karina & I
DJ Mia Moretti
Factory PR Team