NewsWorthy: Nicaragua Diseña 2013

i gotta give it to my assistant last year, Andrea. working ND really does kick your ass and we are at 3 weeks from the event. from press release writing, casting models, tv interviews, designer meetings, updating social media, answering 200 emails a day from prospective models, artists, sponsors - all while making sure my other clients and main boss, Shantall are also being taken care of. 

still don't know what Nicaragua Diseña is? in short, it is a design incubator sponsored by the Nicaraguan Tourism Board (INTUR) that showcases emerging designers. The Shantall Lacayo team works along INTUR as consultants. 

how does it work? it's a mix of CFDA Fashion Fund except we don't give awards or 100K - Trade Shows except you don't pay for an exhibition space - and MILK MADE NYC, you don't pay for runway, beauty, model production and at the end of the day it all starts with a designer application. Creative Artists (fashion, photographers, architects, culinary, interior design, accessories, innovative objects, etc etc) send their portfolios and the ND team selects the most innovative and fresh talent in Nicaragua. Not only can Nicaraguans apply but Nicaraguan residents as well.

last year, I worked ND12 (pilot event) from NYC but this year, I decided to come back home since it was such a hit and an incredible experience.

so far, the highlight of ND13 has been calling the applicants and telling them they were selected. their happiness melted my heart.

don't miss Nicaragua Diseña 2013 this Saturday, August 3rd and Sunday, 4th!

Equipo casting de modelos Nicaragua Diseña 2013!

Gracias a todos los talentos Nicas que llegaron e hicieron su mejor esfuerzo, NUNCA dejen de seguir sus suenos.

Karla Cuadra eventos #CMC #INTUR Shantall Lacayo - Diseño, Moda y Arte Textil team!

Gracias por la foto Diego! — with Silvio Rodriguez Chamorro, Alicia Beatrice, Gabriel Ruiz, Karla Cuadra, Alex Miller and Kelvik Pineda.

Producción: Instituto Nicaraguense de Turismo INTUR y Shantall Lacayo - Diseño, Moda y Arte Textil
Modelos: Jonieth O'Neill & Andres Molina
Fotografía: Erick Monterrosa Fotografía
Maquillaje: Alejandro Ayon
Peinado: Max Salon | carlos corrales
Diseño Gráfico: Gabriel Ruiz

Behind the Scenes: