7.31.2014

Behind the Scenes: Poko Pano














people ask me "what do you do?!"

well, a month ago, i was that PR girl contacting other pr girls who's client was showing at MBFW Miami Swim. once i got an in, i made sure my company was producing hair and/or makeup for the models. i basically get together with my events, hair and makeup team and tell them, "look i got a few designer shows, x amount of models, good press, and here are the looks the designers want - make it happen!" and well ...they did! our first show was Brazilian label, Poko Pano and my team was in charge of the makeup, which was #flawless

yep, pretty easy - pretty fun. probably the easiest fashion week i've ever worked. i sat back and relaxed. my biggest mistake was wearing heels and silk culottes. i parked really far and was carrying my purse, camera, gift bags and a banner :/

(that is a day in the life of a beauty pr girl)

props to my hair & makeup team who made it happen!


 

Event Style: Poko Pano guests





on the right, Carol, http://carolosiphy.blogspot.com/



7.29.2014

Event Style: Splashion - Miami Magazine

Orange dress part I

Orange dress part II

Neck / Body Chain Statement piece

Mint Green dress Part I

Mint Green dress Part II
you can never go wring with a "Carrie" tutu skirt

gingham dress. crop top & emerald green bondage skirt. and palm tree print dress. 3 fab friends.
show off those Miami curves! tropical colors and printed separates. it looked good because everything was skin tight and bared her midriff but she kept it classy with the skirt's length and long sleeves.



7.16.2014

True Life: Miami PR Girl


don't even look at the date of my last post. i know it's been crazy. i moved to miami mid-january and it's already july (ahem) #MBFWSwim Week 2014 to be exact. so i will take a little lunch break and write a little update post on my PR life to talk to you my interview process and a little about what i am doing now.

back in january i noticed some pretty good job opportunities on linkedin and mediabistro. however, unlike NY, Miami would offer 2 new job opportunities per week compared to NY's 20-40 per week. i also noticed none of these fashion/lifestyle pr agencies post their job opportunities on these sites but on their facebook fan pages. in that case, i called them all to ask for the right HR contact to send my resume to and emailed them all immediately. thanks to NY, my internships and freelance clients - my resume is not too shabby and within my 1st week of being in miami, i had 8 interviews lined up.

long story short, i was able to secure freelance work with 2 pr agencies and my previously NY agency allowed me to work with them remotely for a few weeks. all was working out perfectly meanwhile i interviewed for the 'perfect full-time' job.

so what happened? after numerous interviews i was turned down for 'too much fashion' or because they were a 45-1 hour commute and wanted someone closer to the office.

right before my current job. i gave a random pr firm a chance. it worked out for 1 day. the owner, offered me the job on the spot and they were only my 3rd interview. and i declined. a month later, i was still looking and she called back again with the offer. since i hadn't found the 'perfect full-time' opportunity, i decided to give them a chance. why was i so hesitant? 1. it was only my 3rd interview 2. i found a rip-off report 3. a couple contacts told me not to work for them. 4. my gut kept saying NO! (you have to follow that gut feeling!) that one day, i 'worked' was a complete shit storm. whoa! never ever did i experience such terrible vibes, presentation, ambiance and much more. and i don't need that in my life and for my pr rep. before i left that day, i asked the team if it was like that everyday and they just looked away...it was very sad. i'll spare the details and would just like to say: no good pr person should work there. i wouldn't even recommend this agency to my worst enemy.

thank God, the day before this, I went on an interview with a beauty school. after 4 interviews, i've been chilling as their new pr, social media and events coordinator. i'm happy, work with an amazing events team, great schedule and fun events.

now i must go...my hair & makeup team and i will be killing #MBFWSwim and tonight is our first event with Miami Magazine .... yeppp, not too shabby.

Good Luck to all the Miami PR girls in the making!



4.01.2014

Links I Love: Miami Bloggers


new city, means new media contacts to a pr girl - more than ever have I been getting familiar with the local news desk producers, magazines, editors, reporters, and above all  - the food, event and fashion blogs. I'm definitely a blogger girl as most bloggers tend to review items, events and restaurants you might have never heard of. I even won a valentine's day giveaway from The Architect of Style on The Wordy Girl and experience food through Fat Girl Hedonist's instagram.


So here is a list of my favorite local blogs, sites, igs:

Everything Going On In Miami - THE 305
(music, gossip, events, fashion, sports - i mean, EVERY-THING! about miami life)

Fashion Blog - NANY'S CLOSET
(my absolute favorite miami fashion blogger. not only do i go their for style ideas but i've ombred my hair bc of her videos. in addition, it is the BEST looking blog - aesthetically speaking)

Miami Deals - GILT CITY MIAMI
(the last PR firm I worked with, ran a food & wine coupon here and since then, I've missed the opportunity to buy coupons to miami style mafia and and international polo club palm beach - so move fast!)

Fashion Blog - THE ARCHITECT OF STYLE
(i used to have 2 blogs but eventually combined both of the blogspots. when i was trying to figure out a name for one of them it was something along the lines of "Architect Stalker" - i don't even remember, i was never too fond of the name. BUT i am fond of this blog, it's also where i won my illustration from. she covers fashion, home decor and definitely check out her illustrations)

Places - MIAMI DESIGN DISTRICT 
(I prefer their IG - I found their website as the last food & wine event I worked was hosted at the Moore Building)

Fashion Blog - THE WORDY GIRL
(yet another accomplished social media maven. i actually read her blog, it's real and funny)

Places - TRENDY SPOTS MIAMI 
(I discovered them on Latina stylist, Irma Martinez's IG. I'm getting to know a lil Miami dets and new lifestyle spots)

Fashion Blog - OJ AND CIGS
(stylist, former new york, and former DJ - hip)

Fashion Stylist - IRMA MARTINEZ
(constantly traveling but Miami based stylist, Irma is a must-IG-follow)

Store - MIAMI STYLE MAFIA 
(They don't update their Facebook, so follow up their IG. i don't remember how i first found out about them but it was way before all their press. i think they posted an internship opportunity and thought their showroom/store/pieces and general concept was dope and an upgrade for the miami girl's closet)

Fashion Blog - LIVING IN COLOR PRINT
(runner-up on my fashion blog favorites and a pr girl as well) 

Food - FAT GIRL HEDONIST
(again, i found this blog when i was researching special guests for the food & wine event i worked. i highly recommend her IG)

Fashion Blog - ELECTRIC BLOGARELLA
(if i could my list would include Daily Candy Miami - and this blogger was one of the main editors. RIP DC. but her blog is pretty good as well) 

Networking - MIAMI MEDIA MIXER
(my best guy friend sent me the invite to their last networking event at batch. and since then, have told everyone about it. perfect social events to meet people in the industry.)

Fashion Blog - THE FASHION POET
(voted Miami's fashion blogger for 2013. not only does she dress herself but she has the cutest kid model. perfect! now i know where to shop for my unborn miami girl)

Store - BLUSH BOUTIQUE
(just noticed some of these bloggers have been dressing a tiger dress from this miami store. good thing, they are literally around the corner from me bc I never have anything to wear ;) locations: palmetto, brickell, south miami, miami beach, etc)

Fashion Blog - COLLECTIONS AND VOLUMES
(i literally just found this blog. obsessed.)

I Want: GIANVITO ROSSI


Metallic Red Patent, Pointed Toe Leather Pumps by Gianvito Rossi, son of legendary Italian shoe-maker, Sergio Rossi.

Buy @ FarFetch
Retail Price $676

3.17.2014

Cooking Tips: Nicaraguan Sopa de Queso

since I'm still unemployed, beyond bored at home, I guess it's time to blog about random things that keep me busy like cooking, places to see or do in Miami, PR tips, and events. so I will make a 150% effort to blog in order to keep my mind off emails that could be a job opportunity offer, updating my LinkedIn or applying to one more job.

so today, Monday, I will start with a very late post. that should have been posted on March 5th, Ash Wednesday which marks the start of Lent, the season of preparation for the resurrection of Jesus Christ. Now, I am not a 100% practicing Catholic but I do enjoy some of our customs. One of them being, giving up meat on Ash Wednesday and Good Friday. 

When I called my mom, on Ash Wednesday, I was trying to have a conversation with her and kept hearing an annoying background noise. She eventually told me she was using the blender and in the process of making Sopa de Queso (Cheese Soup). Immediately, I wanted some too! Back home we enjoy sopa de queso (or seafood) on these days and I've never tried or seen my mom make it. So I asked her for the recipe and went off to the supermarket for a couple items.

Besides, asking my mom for the recipe, I also looked online and crossed-referenced her recipe with the following two:

Nicaragua en Mi Sazón, María Esther Lopez - Sopa de Queso
The Latin Kitchen - Sopa de Queso



Ingredients | Ingredientes:

- Red Bell Pepper | Chiltoma Roja
- Tomato | Tomate
- White Onion | Cebolla Blanca
- Tortilla Flour | Masa de Maíz
- Dry Cheese | Queso Seco
- Egg | Huevo
- Ground Achiote | Achiote en Polvo 
- Salt | Sal
- Garlic | Ajo
- Veggie Oil | Aceite Vegetal
- Whole Milk | Leche 
- Mint, Spearmint | Hierbabuena
- Water | Agua


Recommendations | Recomendaciones:

- Tortilla Flour. make sure not to buy the wrong flour. that it actually reads Corn/Tortilla flour. Example: Maseca brand.

Masa de Maíz. aseguranse que no sea la masa equivocada y que lea masa de Maiz/Tortilla.
Ejemplo: marca Maseca.

- Dry Cheese. I went to Presidente, a latino supermarket by my area and selected two dry cheeses from El Salvador & Guatemala since they did not have Nicaraguan. I used the cheese from El Salvador but it lacked saltiness therefore, I added more salt to the soup. If you do not have access to latin products, I've read you can use Parmesan.   

Queso Seco. Fui al supermercado, Presidente y compre dos quesos secos del Salvador y Guatemala ya que no había Nica. Al final, use el queso Salvadoreño, pero no era tan salado, al final nada mas agregue mas sal a la sopa. Si usted, no tiene acceso a productos latinos, he leído que puedes usar queso Parmesano.



My Experience

Like my mom, I just go with it and don't cook with measurements. In comparison to the links, I left the veggies in the boiling water till the very end because they added flavor. Once, I was about to serve, I did not serve the veggies.

Taste. I constantly taste my food and at the moments, something was off and it simply needed a little more salt and achiote.  

Use the Blender: Blend the egg, achiote, tomato, pepper, onion, cheese, salt and a cup of water. Once blended, mix it in with the flour.

Ingredients. I only used 1 red pepper, 4 small juicy tomatoes, 3/4 of a huge white onion, 1 huge brown egg, 4 cloves of garlic (not finely chopped), 3/4 lb of Salvadorian dry cheese, 3/4 cup of whole milk and the whole bunch of mint. 

Water. I don't remember how much water I used :/ but it was exactly enough for 4 bowl servings. I'm going to say, it was over a liter but as I was boiling the veggies in the water, it looked like too much and emptied it a bit.

The Donut Making Process takes patience and the last thing, I wanted to do was burn them. Therefore, heat them on low/medium.


No, I'm not going to explain how to make this soup - that's why I posted the links and the post is called Cooking Tips ;)

In all, I took my time, made a mess and it was finger-liking good! Prep Time was about 1.5 hours. Serve, dunk your donuts and add a little hot sauce.

Happy Easter!





3.06.2014

Event: The Wynwood Walls - Art Walk



It's been 2 months since I last blogged - ouch! So I have officially moved to Miami and have been busy with temp clients, getting situated to the new city (specially the highways), finding an apartment, shopping for a car (which I've never done), flying to NY for Shantall Lacayo's Capsule show, and finding that dream F/T PR job. But like everyone else, I'm constantly snapping pics of where I'm going and who I'm with.

So let's talk about one of those places. Now that I'm actually living in Miami, I must stop with the ceremonious medianoches, croquetas, and Dadeland shopping. Time to discover Miami!

Therefore, since I'm heading to Art Walk this weekend. Let me tell you a little about it since I was there for the 1st time, last month. Art Walk takes places at Wynwood, which is located in Miami's Design District between North Miami and NW 2nd Avenues, from about 20th Street up to 36th Street. I'd say up-and-coming neighborhood but I'm pretty sure, this neighborhood has already made it's statement with loads of press and crowds.

Wynwood to Miami, is like Williamsburg to Manhattan - nonchalant artsy crowd and ambiance. All you wanna do, is chill with a Stella in one hand, groove to old school hip-hop music while playing giant Jenga without dropping your $1 taco before moving onto the next bar patio on your skateboard. My kind of perfect! Cause at my age, I don't think I keep dressing like a Miami version of Kim Kardashian and partying like Kanye at LIV.

  So what is Art Walk? Every second Saturday of every month, from 7pm - 10 pm - Wynwood's art spaces, art galleries, bars, lounges, walls, and community hosts a night to draw in crowds to network, enjoy, and appreciate street art, graffiti, curators, and projects from all around the world - USA, Greece, Portugal, Mexico, Singapore, Spain, etc etc...

Must See:

Bars (I've been to & recommend): 
Wood Tavern 
Cafeina 
Gramps
Electric Pickle

So what do you think? Art Basel isn't the only art affair in Miami.
See you around this Saturday, March 10th! ;)






1.24.2014

Inspiring: Solange Knowles


Solange Knowles wearing Spring 2014 ensemble by SCAD grad / emerging indie designer, Azede Jean-Pierre.

“I’m usually designing for a businesswoman who is confident. This season, that girl is going out and going on vacation. She’s having fun with the clothes.” - Azede Jean-Pierre

Quote via Style.com

1.20.2014

I Want: Sailboat by Equipment


Top by EQUIPMENT
Available @ The Outnet
65 % OFF

perfect top for my move to the sunshine state.
electric blue, white sailboat print.
i would definitely wear this to one of my interviews with my black Gap trousers rolled up and white pumps ... AND if i only had a white blazer (sigh)
too cute!

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